ZOE TV is a licensed free to air television station in Nairobi, Kenya that seeks to impact the youth through media.
Zoe is a Greek word meaning “life” hence the mantra Inspiring Lives. According to the Kenya National Bureau of Statistics (KNBS) 2019, the population of youth below 35 years in Kenya was 35.7 million (75.1%).
With such significant youth population, there is an increasing need for intentional mentorship that can be achieved through exposure to the right content in media, hence our focus on this type of media. We endeavor to empower the youth with practical ideologies that will provide a pathway to better their mindset, attitudes and livelihoods while strengthening their faith and relationship with Christ.
Our vision is to establish ourselves as the premier youth television network in Africa and the world, inspiring young audiences to lead purposeful lives, while fostering a strong sense of values and moral principles.
We aim to empower our viewers to make a positive impact, while promoting a culture of integrity, compassion and responsibility.
Our mission is to inspire the young audiences through creating, publishing and broadcasting compelling media while creating empowerment opportunities for the youth.
Our core values guide our decision-making process, shape the tone of our work culture.
1. Innovation: We encourage creativity, to stay ahead of the curve and deliver fresh and engaging content to our audience.
2. Authenticity: We are genuine, honest, and transparent in our programming, communication, and interactions with our staff and audience.
3. Empowerment: We inspire and empower our audience to take action, make informed decisions, and pursue their passions, fostering a sense of responsibility and and self-confidence.
4. Respect: We treat our audience, staff, and partners with respect, kindness, and professionalism, promoting the value and dignity of every individual.
5. Accountability: We take ownership of our actions, decisions, and mistakes, and are transparent and accountable for our performance, ensuring that we continuously improve and grow.
6. Community: We foster a sense of community and connection among our audience, staff, and partners. We recognize that our success is dependent on our collective efforts and collaboration.
7. Faith: We are rooted in Christian values and principles, aligning our mission and decision-making to honour God and inspire our audience.